I’m told that customer loyalty is the new battle ground for the retail industry. New predictive technologies allow your favorite retailer to send you updates and offers before you even need them. They will know when you’re in or near a store and update you accordingly with latest offers so you have an irresistible desire to go into the shop and part with your cash for something you don’t need.
I find it all a bit creepy.
Last weekend I was doing my ‘weekly’ and got talking to the Computer Science undergrad working the checkout. It seems we had a lot of interests in common. Anyway he pointed out the new system being installed to help reduce queues at checkout.
Asda, Walmart’s UK supermarket chain, have always been a no frills supermarket. No loyalty program, large out of town stores, extensive product range and consistently low prices, the last of which is what brings us back here most weeks. The length of time we spend waiting to checkout is testament to the fact many others agree.
Well over the last 2 years the innovation guys at Asda have been doing something about that. Their new system, Queue Clarity, tracks the number of shoppers entering the store, how long they take to fill their trolleys and predict how many checkouts they need open before the queues start to form. They’re improving the shopping experience, making it easier for me to get in there, get what I want and get out again as painlessly as possible. And no need for me to signup to a loyalty program, no concerns about what they are doing with my data and who they are selling it to.
ps. I don’t shop online, I prefer to choose my own fresh groceries and I like to go to the store for inspiration for the next week’s meals.